The best speakers intuitively know this but they plan for it strategically by crafting stories that use their core message to move, serve and uplift an audience.
Having served 15 years as a tenured college professor in theater and teaching the art of powerful owning the stage, I've helped hundreds of people learn to avoid the top mistakes that prevent an audience from going on a journey with a performer. Many of the mistakes are very similar to the mistakes all great speakers learn to avoid.
What all great speakers know is that powerful speaking and teaching is a combination of:
- Proven case studies
- Sharing transformational lessons learned from real life examples
When you stand in front of an audience you want them to do 3 things:
- Be receptive to new information & opportunities for transformation
- Retain what you've said
- Reflect on what you've shared
All of the above will be more easily achieved when you use your message in the context of stories that serve and move an audience to take the kind of action that will benefit their life or business.
Now for the hard part. To share your core message in the context of story telling will require you to open yourself to others from the intimate space of vulnerability. Traditionally, the definition of vulnerability suggests that we should avoid it at all costs because its the territory of pain and naiveté.